43" 2022 The Frame Art Mode

Enjoy what's on, not the reflections
Matte Display
Don’t let the sunlight interrupt the midday match, or any lamp reflection ruin your evening movie. With our new Matte Display, you can enjoy what's on the screen and feel the textures of the art the way it’s meant to be. Enjoy art as art, TV as TV.
* Conventional product refers to the previous model of The Frame.

 
Designed to look like a slim picture frame
Modern Frame Design
The Frame's minimalist-inspired design blends flawlessly with your interior. It's redesigned to be slimmer with a monochrome finish on the back to create a sophisticated look from every angle.

 
Customizable Frame
The Frame offers a variety of customizable, magnetic bezels so you can easily choose or even change your favourite colour to best suit your space.
* Customizable Frame sold separately.

TV when it's on, Art when it's off
Art Mode
The Frame transforms into art when you're not watching TV. Choose from the Samsung Collection or upload your own pieces to reflect your personality.

Art
World famous galleries in your living room
Art Store
Curate your own personal art collection with a growing library of over 1,600 pieces of artwork from world renowned institutions. From beloved classics to modern marvels to stunning photography, Art Store gives you unlimited access to a variety of content.
* Art Store subscription required to access full selection. Fees apply to subscription service.

** Art pieces in the Art Store are subject to change without prior notice.

*** The Art Store may not be available in some countries.

Frame your most loved moments
Frame your most loved moments
My Photo
You can easily upload and exhibit your own photography or a new family portrait. Simply send your photos to The Frame via your phone or a USB flash drive.
* Requires SmartThings app download and installation to upload personal photos to The Frame via mobile device.
Senses your presence
Motion Sensor
The Frame automatically turns on to display your artwork when it senses you've entered the room. When you leave the room, it is switched off to save energy.
* Motion sensor gets activated after turning it on in the setting.
** Availability of motion sensor may vary by country.
The Frame is hanging on a wall displaying 3 different types of pictures with a white matte background.
Your art, your way
Matte Canvas
Customize the artwork even further with mat options to make it more realistic. Choose from 5 different mat layout options and a palette of 16 different colours to find the perfect fit.
Adaptive brightness for your art
Brightness Sensor
The Brightness Sensor detects ambient light and automatically adjusts the screen's brightness and color tone to retain the artwork's original look regardless of the lighting condition of your room.
  
Design
A flush fit to the wall
Slim Fit Wall Mount
The Frame looks exactly like a real picture frame. Plus, with just one slim cable to attach, you can enjoy your favourite content or display art without the clutter of messy cables.
* The distance between the wall and TV may vary depending on the wall type and installation method.

** One Connect Box is required for installation.

*** Slim Fit Wall Mount, One Invisible Connection (5m) and the One Connect Box are included with purchase of The Frame.

**** One Connect Cable(15m) is sold separately.

Height that fits your space
Height that fits your space
Height Adjustable Stand
Adjust the height of your TV stand for optimal viewing. It is also designed to fit a soundbar and surrounding devices.
* Soundbar sold separately. The images may differ depending on the Soundbar model.
  

  ** Height Adjustable Stand is not supported on The Frame 32 inch model.

*** The height adjustment range is 25 mm. The detail dimensions can be found in the specifications. (Set Size with Stand, Set Size without Stand.)
  
Customization
Explore possibilities of rotating screen
Auto Rotating Wall Mount
Auto Rotating Wall Mount allows you to make your choice by rotating the screen horizontally or vertically, so that you can enjoy the content you prefer.
* Check for protrusions on wall : Protrusions or unleveled areas will interfere with rotation.

** Cable in walling is not supported : in wall cables will cause resistance and interfere proper rotation.

*** No accessories other than The Frame bezel should be attached. (eg. Web Cam etc.)

**** Images are simulated and for illustration purposes only.

***** Auto Rotating Wall Mount sold separately.

****** Auto Rotating Wall Mount is available with 43~65" The Frame.
Horizontal or vertical? The choice is yours